Shopify vs WooCommerce – Which is Better & Why(2023)

Recently, many Amazon sellers came to ask questions about website building, so I decided to write a complete tutorial.

Firstly, let’s talk about why Amazon sellers must have an exclusive e-commerce website. From my personal experience, owning a website has no harm at all, you don’t have to use it, but you can’t live without it.

Last year, we encountered a malicious complaint from a competitor about image copyright infringement. This guy copied our Amazon product listing descriptions and pictures to a self-owned website and then sued us for plagiarizing its products.

Ridiculously, the complaint was successful, and our product listing was removed from the Amazon marketplace. Later, we submitted DMCA, image source files, purchase invoices, and contract documents, but they were still rejected. Later, we remembered that we’ve got a brand official website, the domain name is “trademark name.com”, and our website is also more beautifully designed, exquisite and professional than our competitor’s poor content site, Our website’s building time, firstly indexes date by google is also earlier, plus huge sales records, etc.

So I provided those details above to Amazon support, and the appeal was successful within 2 days. The brand’s official website provides us with a strong endorsement, and Amazon really recognizes the brand’s website.

Why not choose Shopify to build a website?

Vendor Lock-In

Vendor lock-in is one of the key reasons against using Shopify for your e-commerce development. Vendor lock-in results from Shopify’s platform features.

Store owners argue for no worrying about SSL certificates or hiring a hosting company, as Shopify is a hosted platform. While this is great because all the technical details are taken care of for you, it also bears the inherent risk of losing your store if Shopify ever decides to close its doors.

Migrating your store to a different platform is another prevalent issue with hosted platforms. It’s not as simple as all you get is a CSV of your products. Everything else, including your store’s design, blog articles, and important pages would have to be developed from the start.

Those who believe Shopify is a low-cost platform are in for a rude surprise. While Shopify does offer a basic subscription for $39 per month, it is far from comprehensive.

Pricing.

Shopify’s base subscription includes a host of e-commerce tools, however, there are transaction costs involved irrespective of the plan you choose unless you use Shopify Payments.

Besides this, all Shopify plans will also charge credit card processing fees. If you choose a more expensive plan, your processing fees will be reduced marginally, but you will still be charged credit card processing fees.

Content Marketing.

You know you can’t win a war without the king, and content is the king. Content marketing is crucial in establishing your brand’s authority and has proven to be an efficient way to increase conversions. However, there’s a problem when it comes to Shopify and content marketing. Shopify’s built-in blogging tool isn’t all that fantastic.

While Shopify allows you to run a blog, integrate your social media and even optimize it for SEO, the blogging tool leaves a lot to be desired.

WordPress Makes it Easier to Follow SEO Best Practices.

It makes it easier to follow good SEO practices. If you structure scheme works correctly, the default URLs are usually clear and easy to understand.

Additionally, you can use plugins to manage meta descriptions and title tags, collect data on user interactions more easily, and publish fresh content quickly and easily.